
https://www.digitalmeetsculture.net/projects/secretour-blog/
PROMOTER's role
Promoter is responsible on networking with macro and cross-border areas during the project, leading 4 key deliverables: D4.1 Model for collaboration agreements; D4.2 Cross-border and macro-regional study; D4.4 SECreTour network of common interest; D4.5 Round table policy recommendations, and the project's blog hosted on www.digitalmeetsculture.net.
Antonella Fresa is the Network Coordinator.
Project profile
SECreTOUR - Sustainable, Engaging and Creative Tourism as a driver for a better future in rural and remote areas
SECreTOUR is a research and innovation action started on 1/3/2024, under the funding of the Horizon Europe programma of the EU. The project lasts 3 years, focusing on cultural tourism in the European peripheries.
Tourism is conceived in SECreTOUR as a tool to complement and diversify the income of the territories, a way of giving visibility and recognition to rural areas and their inhabitants, a mean to promote the installation and the generation of services that are beneficial both for the local communities and for the visitors. In this light, SECreTOUR will primarily focus on the local communities' needs, perceptions and expectations.
Tourism is more than travelling and consuming and it has a great potential for sustainable development when it focuses on culture, nature, knowledge, and experiences. By developing a fair, creative and sustainable tourism approach together with the heritage communities, the SECreTOUR consortium will assess different local contexts, needs and types of cultural heritage.
Specific goals are taken into account by the project while testing and experimenting new forms of tourism development, namely: to avoid touristification, to promote alternative business models, to enable governance and citizen engagement not only for touristic-economic planning, but also for community building and cultural heritage management and protection.
Through a series of pilot cases, the project aims to demonstrate how cultural heritage can be used as a real driver for sustainable and fair development, promoting at the same time its conservation. Pilots have been carefully chosen to represent a full range of European territories, communities and heritage, including not only rural and agrarian landscapes, but also memory places of local identities, minorities, conflictive dark heritage. The pilots represent the focus for every part of the research as they enable to test general ideas and observations in local detail and in specific governance contexts, and to facilitate effective communication, cooperation and problem-solving through an interdisciplinary and trans-sectoral approach.
Partners:
- University of Granada
- Copenhagen Business School
- Promoter SRL
- Bibracte EPCC
- CeRPHAAL - Qendra e Kerkimeve Dhe Promovimit te Peisazheve Historiko-Arkeologjike Shqiptare
- Eachtra Archaeological Projects Ltd
- Arctur Racunalniski Inzeniring Doo
- Eötvös Loránd Tudományegyetem
- Univerzita Mateja Bela v Banskej Bystrici
- Zavod Id20 Zavod za Inovacije
- Università della Svizzera Italiana
Completed projects
The story of Promoter in the field of EU-funded projects for digital transformation of the cultural sector starts in early 2000s.
In the section on the right it is possible to access relevant information about all the projects successfully concluded along time.
INCULTUM: Visiting the margins

PROMOTER's role
Promoter is responsible of dissemination and of effective framework and mechanisms for spreading awareness of project activities and outcomes.
The main tool to implement the project's Communication and Dissemination Plan is the creation of the project's website which will be keep costantly updated with news, initiatives and data collected; accompanied by a project's blog hosted on www.digitalmeetsculture.net.
Antonella Fresa is the Network Coordinator.
Project profile
INCULTUM - Visiting the margins
INnovative CULtural ToUrisM in European peripheries
The INCULTUM project deals with the challenges and opportunities of cultural tourism with the aim of furthering sustainable social, cultural and economic development. It will explore the full potential of marginal and peripheral areas when managed by local communities and stakeholders. Innovative participatory approaches are adopted, transforming locals into protagonists, able to reduce negative impacts, learning from and improving good practices to be replicated and translated into strategies and policies.
- 15 partners: an interdisciplinary group of partners including academia, municipalities and SMEs will deploy effectively knowledge and participate in the various project’s activities
- 10 local pilots: pilot cases of living territories and communities are investigated and, on the basis of the findings, innovative customised solutions are co-created.
- Synergies: INCULTUM fosters intercultural understanding through the implementation of bottom-up strategies that can have positive effects for both locals and tourists.
Financed by the H2020 programme of the European Union.
Partners
- University of Granada, Spain (Coordinator)
- Matej Bel University, Slovakia
- Copenhagen Business School, Denmark
- Promoter S.r.l., Italy
- SDU – University of Southern Denmark, Denmark
- University of Pisa, Italy
- Uppsala University, Sweden
- G.A.L Elimos, Italy
- Eachtra Archaeological Projects, Ireland
- Bibracte, France
- The High Mountains cooperative, Greece
- Centre for the Research and Promotion of Historical-Archaeological Albanian Landscapes, Albania
- University of Algarve, Portugal
- Provincial Tourism Board of Granada, Spain
- Municipality of Permet, Albania
EU-funded projects
Promoter has a solid experience within several projects for innovation and research in the fields of ICT, digital cultural heritage and cultural tourism since the 1990s.
Current ongoing project is now SECreTOUR >>> view project
A list of all completed projects from the past is available from the menù on the right.
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